Sell more lots. Win more buyers. Beat your competitors.
One platform with three jobs: defensible pricing on every lot you sell, a public ranking that drives free PR, and a steady stream of qualified buyer leads from our consumer portal.
Price defensibly
Lot pricing tool with comp depth, market signals, and 80% intervals. Save analyses to your team workspace, track quoted-vs-recommended over time.
Get ranked
Builder 100 + regional rankings. Submit a 10-minute survey, get free PR, peer comp set, and a leaderboard badge for your site and proposals.
Capture leads
Buyers find your communities through our portal. Premier-tier builders get exclusive routing, lead enrichment, and CRM-direct delivery.
Start free. Pay when leads start closing.
- Public builder profile
- Listed in our consumer portal (/new-homes)
- Eligible for the Builder 100 ranking
- Up to 5 saved lot pricings/mo
- Everything in Profile
- Unlimited lot pricings + saved analyses
- Competitor activity tracker (permits, openings, price changes)
- Submarket lot supply, absorption, demand model
- Monthly market intel briefing
- API access (5K calls/mo)
- Everything in Market Intel
- Top placement in /new-homes for your markets
- Exclusive buyer leads routed to your sales team
- Lead enrichment (timeline, budget, current home)
- CRM integration (Salesforce, HubSpot, Lasso)
- Dedicated account manager
30 seconds to your free profile.
Tell us your company and primary market. We verify, build your public profile, and email you the link. Takes one business day.
- Free forever
- Eligible for Builder 100 ranking
- Buyer leads from /new-homes
- 5 saved lot pricings per month
Lock in your Builder 100 spot.
The survey covers 2025 closings, ASP, lot inventory, and primary markets. Takes ~10 minutes. We verify against public filings and permit data before publishing.
- 2025 closings (units + revenue)
- Average sales price by product line
- Lot inventory + months of supply
- Primary markets (CBSA list)
- Land acquisition pipeline (qualitative)
- Customer satisfaction (NPS or comparable)
- Sales process (in-person, virtual, hybrid)
- Tech stack (CRM, ERP, sales automation)
- Year-over-year price growth by market
- 2026 outlook (volume + price)
Closings, growth, defensibility — verified against the record.
2025 closings, weighted by ASP. Self-reported, then cross-checked against Census BPS, county recorder data, and 10-K filings where applicable.
YoY closings change normalized for market growth. A builder growing slower than its market shows up red, even if absolute units rose.
Realized lot prices vs. recent comparable transactions in the same submarket. Tighter spread = higher score. Rewards builders who don’t leave money on the table.