Built for new-home builders

Price every lot. Beat every competitor. Win every lead.

The data platform for production builders. A defensible price for any lot in any market, a public ranking against your peers, and qualified buyer leads from our consumer portal — all backed by an independent housing forecast model.

410
US markets covered
100
Builders ranked annually
Free
To claim your profile
FHFA HPIUS Median Home Price$419,200+2.3%
FRED30Y Fixed Mortgage6.41%-0.2%
Realtor DataActive Listings712K+5.7%
BLSNonfarm Payrolls (3mo avg)177K+1.1%
CensusHousing Starts (SAAR)1.36M-2.4%
RedfinMedian Days on Market42+8.0%
Zillow ZORINational Rent Index$1,964+0.9%
BLSUnemployment Rate4.2%+0.1%
FHFA HPIUS Median Home Price$419,200+2.3%
FRED30Y Fixed Mortgage6.41%-0.2%
Realtor DataActive Listings712K+5.7%
BLSNonfarm Payrolls (3mo avg)177K+1.1%
CensusHousing Starts (SAAR)1.36M-2.4%
RedfinMedian Days on Market42+8.0%
Zillow ZORINational Rent Index$1,964+0.9%
BLSUnemployment Rate4.2%+0.1%
The lot pricing tool

A defensible lot price in 30 seconds.

Drop a ZIP and lot dimensions. Get a price range with an 80% confidence window, a comp-depth read on the submarket, live demand signals from recent transactions and active permits, and a sensitivity on product mix.

Lot 47 · Verde Trails · Phoenix-Mesa-Scottsdale, AZ
Sample
Recommended lot price
$186K
Range $172K–$201K · 80% interval
Vs submarket median
+8.4%
SF/lot above area mean
Comp lots in 1mi (90d)
14
Recent transactions
12-month price outlook
+4.2%
Submarket
Lot supply (months)
5.8
Submarket
Permit growth YoY
+11%
Submarket
Builder 100 · 2026

Get on the list. Free PR. Free comps.

Builders we rank get a public profile, a leaderboard badge, and a comp set drawn from peer activity. Survey takes ten minutes. Rankings refresh quarterly.

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Who it’s for

Three audiences. One data backbone.

The same pricing engine powers the lot quotes builders defend, the communities buyers browse, and the data analysts pull through our API.

Builders

Sell every lot at the right price.

Defensible pricing on every lot, competitor tracking by submarket, and qualified buyer leads from our consumer portal. Get publicly ranked so prospects find you first.

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Buyers

Find your new construction home.

Every active new-home community in the country. Filter by builder, floorplan, lot, price. One inquiry routes directly to the builder — we don't resell your data.

Browse new homes
Researchers

Use the data and model directly.

API access, methodology whitepaper, model card, monthly accuracy reports, and 410 metro forecasts. The same engine powering every lot price quoted on the platform.

Read the research
Data foundation

Every lot price cites its work.

Comp transactions, active permits, MLS pricing, federal jobs and rates data — every number on the platform traces back to a public source you can audit. Builders defend the price, not us.

BLS
Bureau of Labor Statistics
Series
Employment, wages, JOLTS, CPI shelter
Frequency
Monthly
Coverage
National, state, MSA
FRED
Federal Reserve Economic Data
Series
Mortgage rates, 10Y Treasury, macro indicators
Frequency
Daily / Weekly / Monthly
Coverage
National
Census
U.S. Census Bureau
Series
ACS demographics, building permits, housing starts
Frequency
Monthly / Annual
Coverage
Block group → national
FHFA
Federal Housing Finance Agency
Series
House Price Index (HPI), purchase-only
Frequency
Monthly / Quarterly
Coverage
MSA, state, national
HUD
Department of Housing and Urban Development
Series
Fair market rents, USPS crosswalks, CHAS
Frequency
Annual
Coverage
MSA, county, ZIP
Zillow
Zillow Research
Series
ZHVI (home values), ZORI (rents), inventory
Frequency
Monthly
Coverage
ZIP, metro, national
Redfin
Redfin Data Center
Series
Market tracker, days on market, sale-to-list
Frequency
Weekly / Monthly
Coverage
Metro, county, city
BEA
Bureau of Economic Analysis
Series
Real GDP by metropolitan area (CAGDP9, all industries)
Frequency
Annual
Coverage
Metro, state, national
Get started

Claim your builder profile. Free, forever.

Public profile, eligibility for the Builder 100, buyer leads from our portal, and the lot pricing tool. One business day to verify.